About

"Plushies help our inner child feel remembered.

Everyone deserves to connect with that part of themselves."

Afshan Ghani

About Our Founder

At 15-years-old, Afshan fell in love with crocheting stuffed animals. During Zoom lectures and three-hour podcasts, she would sit in her rolly chair and bring creatures to life from yarn. What started as a COVID hobby quickly became an obsession, so she opened her first Etsy shop.

Eventually, the repetitive motion caused severe wrist pain, forcing her to close her Etsy shop. But her love for creating stuffed animals never faded, so she transitioned to manufacturing.

The Hand That Started It All

A few of Afshan's crochet creatures before the pivot.

One young vision. Seventeen years of expertise backing it.

Afshan designs every plush. A manufacturer with nearly two decades of expertise brings it to life — handling sampling, quality testing, and certifications.

THE VISION

From Afshan's Sketchbook

Every plush begins as a hand-drawn character. Afshan builds tech packs, chooses fabrics, and obsesses over the details that give a piece its soul — the shape of the eyes, the color palette, the expression, and the accessories.

THE ENGINE

To Master Craftsmanship

Our manufacturing partner translates the vision into a finished, certified product — physical prototyping, safety testing, and quality control refined through 17+ years of experience.